Agencies today are trapped in a cycle of logging into dozens of fragmented dashboards, manually checking ad specs, and chasing retailers for compliance. It is a process that can take up to 4 hours per campaign.
GoWit One is changing the math.
By introducing an AI-first, unified operating system, GoWit One reduces campaign setup from 4 hours to as little as 10 minutes. This isn’t just an incremental improvement; it’s a complete automation of manual AdOps, enabling agencies to go live across channels, networks, and markets in record time.
The Manual AdOps Trap: Why Agencies are Burning Margins
The current agency workflow is a collection of friction points. To launch a single multi-retailer campaign, a team must:
- Navigate Fragmentation: Every Retail Media Network (RMN) has its own rules, login, and UI.
- Review Compliance: Manual checks for ad sizes and brand safety can add a half-day delay per retailer.
- Wrangle Data: Reporting involves exporting dozens of CSVs and merging them in spreadsheets, consuming 20–40% of a team’s work week.
This isn’t just a loss of time; it’s a loss of agility.
In a world where commerce happens in real-time, waiting hours for a campaign to clear manual checks means lost revenue and missed opportunities.
“As retail media disrupts the advertising landscape, agencies need to juggle fragmented platforms, varying ad formats, inconsistent data structures, and differing targeting capabilities, all while developing and mastering new metrics and KPIs. This requires specialized skills and advanced data management systems.” — Grace Lee, Partner & Managing Director at AlixPartners
The AI-First Shift for Agencies to Launch Retail Media Campaigns
The Interactive Advertising Bureau projects that US advertising spend will climb 9.5% in 2026, accelerated by major cyclical events and a decisive shift toward agentic AI systems capable of autonomous campaign execution.
According to IAB research, nearly two-thirds of advertisers are now prioritizing agentic AI for media buying and campaign execution, as these solutions deliver a level of speed, efficiency, and scalability that traditional manual processes cannot achieve.
“AI is no longer a siloed initiative — it’s the connective tissue that links media, measurement, creative, and customer experience. But what’s changing in 2026 is how AI is being deployed — not just as a tool but as an intelligent partner coordinating campaigns in real time.” — Chris Bruderle, Vice President of Industry Insights & Content Strategy at IAB
GoWit One is the category leader in AI-first Retail and Commerce Media. It’s an intelligent layer that automates the “manual AdOps” so agencies can focus on high-level strategy rather than technical hurdles.
1. Zero-Friction, Multi-Network Execution
With GoWit One’s AI-driven interface, launching a campaign across different networks is as simple as a prompt.
- Example: “Duplicate our ‘Holiday Electronics’ campaign from Retailer A to Retailer B, increase the budget by 15%, and schedule it for Monday morning.” The system handles the cross-platform execution, cutting setup time by 95%.
2. Compliance Across Markets
One of the biggest bottlenecks is the back-and-forth with retailers.
GoWit One features Automated Compliance Checks. If a budget falls below a specific retailer’s minimum or a creative doesn’t meet regional pixel requirements, the system flags it before submission. This ensures campaigns go live the same morning they are requested, regardless of the market.
3. Unified Intelligence & Discovery
Instead of digging through PDF media kits for 30 minutes, planners can ask GoWit One: “Does Retailer X support 300x600 formats, and what is the minimum CPM for home & garden?” The answer is instant, providing transparency across fragmented networks that previously required hours of research.
Faster Setup. Zero Friction. Powered by GoWit One
Fragmentation doesn’t just affect setup; it hinders optimization.
GoWit One provides a consolidated, multi-retailer dashboard that standardizes metrics across different regions, channels, and platforms.
This allows agencies to see exactly how their spend is performing in one view, whether they are managing five retailers or fifty.
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Automate AdOps, Go Live in Minutes
Campaign creation, ad size checking, and compliance reviews used to take hours of repetitive manual labor.
With GoWit One, you get end-to-end, AI-first campaign automation: create, edit, pause, duplicate, report, and optimize, all from one place.
- Cut campaign setup from hours to minutes
- Save ~1 full workday per week per agency team and go live across any channel or market
Explore GoWit One today: https://gowit.com/contact?utm_source=socials&utm_medium=post&utm_campaign=general
Sources
Lee, G., Trad, H., & Marti, S. (2025, January 29). Retail media’s next frontier: Transforming the advertising landscape. AlixPartners. https://www.alixpartners.com/insights/102jxrn/retail-medias-next-frontier-transforming-the-advertising-landscape/
Rijo, L. (2026, January 31). IAB forecasts 9.5% ad growth as marketers shift toward agentic AI. PPC Land. https://ppc.land/iab-forecasts-9-5-ad-growth-as-marketers-shift-toward-agentic-ai/
IAB Europe. (2025, January 16). Retail media: What to expect in 2025 — A Q&A with members of our Retail Media Committee. https://iabeurope.eu/retail-media-what-to-expect-in-2025-a-qa-with-members-of-our-retail-media-committee/
