The Retail Media (RMN) landscape is facing growing fragmentation issues and GoWit One is built to solve them!
GoWit One is an AI-powered Retail Media operating system that enables agencies to create, launch, and report across multiple Retail Media networks and markets from a single workflow.
While global Retail Media ad spend is projected to surpass $100 billion by 2026, the day-to-day reality for agencies is far from a gold rush. Instead, it’s a marathon of manual rework, disconnected tools, and dashboard fatigue.
The Fragmentation Issue: A 250+ Network Problem
Today, there are over 250 Retail Media networks operating globally!
For an agency, this isn’t just a sign of growth; it’s a logistical nightmare. Each network, whether it’s Amazon, Walmart, or a regional grocery player, operates as a “walled garden.” This level of fragmentation adds substantial operational complexity for media buyers.
“We do buy media on a huge scale, and fragmentation and lack of standardization is the enemy of scale. As long as standardization is in the benefit of our clients’ objectives, which is buying media at scale in a standardized way, then it’s something that we’ll remain to advocate for.” — Jason Wescott, Global Head of Commerce Solutions at WPP Media
- Operational Overhead: According to Forrester, 45% of advertisers cite the sheer number of RMNs they must manage as their biggest challenge.
- The “Dashboard Trap”: The average brand now works with four to six different RMNs simultaneously, each with its own login, creative specs, and bidding logic.
As Nicole Silberstein, Editor in Chief at Retail TouchPoints , explains, “the lack of standardization, combined with siloed data and buying systems, makes it nearly impossible for brands to accurately measure the effectiveness of their retail media investments, particularly in the context of their larger media buys.”
- Measurement Chaos: IAB Europe’s Attitudes to Retail Media Report shows that 78% of brands and agencies identify measurement and lack of standardization as the primary barrier to scaling.
As found in the IAB Retail Media Network study, “There is a lack of consistent measurement across different RMNs that has emerged as a significant challenge. The wide array of retailer offerings and metrics has led to difficulties in evaluating campaign performance across platforms.”
Expanding into new markets only multiplies this complexity. Launching a campaign across different markets used to mean hiring a small army of AdOps specialists just to keep up with the manual data entry and cross-network reporting.
Explore GoWit One: The AI-Powered Operating System
GoWit One is the first AI-powered operating system designed to bridge these silos for agencies. It removes the fragmentation issue by unifying the entire AdOps lifecycle into a single, seamless environment.
“With GoWit One, we’re moving retail media beyond simple automation. Instead of siloed tools for each retailer and region, you get one AI agent that collaborates with your team, understands your business context, and orchestrates everything end-to-end. It sits on top of your own data, learns from it responsibly, and keeps every decision transparent and under your control.
That’s how we see the next stage of commerce and retail media: not just more channels to manage, but an intelligent operating layer that lets you scale confidently across retailers, regions, and formats.” — Onur Aydın, Engineering Team Lead at GoWit
No more switching tabs. No more duplicating efforts. GoWit One provides:
- Unified Orchestration: Centralized access to the world’s leading RMNs through one dashboard. A unified “Create-Schedule-Report” flow that works across all retailers and markets.
💡GoWit One answers questions on bids, creative specs, and available formats. Agencies gain instant access to knowledge they previously had to research or confirm via retailers.
- AI-Driven AdOps: Intelligent automation handles the heavy lifting, allowing your team to focus on strategy rather than spreadsheets. By eliminating manual AdOps and delivering intelligent insights, GoWit One empowers agencies to make smarter decisions, optimize performance, and maximize ROI, all in one place.
- Aggregated Reports: GoWit One provides access to flexible reporting with advanced metrics and deep analytics across retailers. This enables better optimization and ROI tracking for agencies.
- Multi-Market Scale: GoWit One is designed specifically for agencies to manage their campaigns across multiple retailers end-to-end from a single dashboard.
- Rapid Time-to-Market: Normally, campaign creation, checking ad sizes, and compliance reviews take hours per request. Agencies often spend 10+ hours a week on repetitive manual tasks. GoWit One reduces campaign setup time from hours to as little as 10 minutes.
For agencies managing 100+ retailers across global markets, making ad operations “easy” isn’t enough, you need efficiency.
GoWit One eliminates the friction of navigating fragmented Retail Media ad stacks. By consolidating your entire AdOps workflow into a single destination, we replace manual repetition with streamlined precision:
- One campaign setup agent for all networks.
- One dashboard to control budgets across every market.
- One reporting source for cross-network and cross-market optimization.
Don’t just simplify your workflow; make it efficient with GoWit One. It is the strategic shortcut to multi-network and multi-market Retail Media success.
Scale Confidently with The Power of AI
By setting a new standard for seamless AI-first AdOps, GoWit One empowers agencies to scale campaigns across RMNs and markets with total confidence and zero friction.
With a unified Retail Media operating system, start managing growth.
Would you like to see how GoWit One can help you?
Contact us: https://gowit.com/contact?utm_source=outreach&utm_medium=socials&utm_campaign=general
